Celiac Disease Awareness Campaign
When the time came for me to create a social awareness advertising campaign, I knew I wanted to focus on Celiac Disease awareness. I want people to be aware of the symptoms to help with early diagnosis. As a result, I was inspired to make an infographic featuring facts about it. The infographic was designed with brown colors since Celiac Disease is tied to grains. Blue is used as the main highlight color to give it the same overall tint as the advertisements that went along with it. Arrows are used to direct the reader’s eye to the next statistic.
For the advertising campaign, I utilized stock photography and typography that creates consistency across the three ads. The images are familiar sights to anyone who experiences the symptoms and allows them to relate and connect with the concept.